There are approximately 50 million Hispanics in the US and 600 million more in Latin America.

You are surrounded by 650 million prospective customers that speak Spanish! Most are using the Internet every day and will find your company even if they are not your primary target.

Don't leave them guessing what you are trying to say about your product or service -- adapt your web strategy to reach this enormous demographic!

Hispanics now make up 22% of all children under the age of 18 in the United States--up from 9% in 1980.  Projections by the U.S. Census Bureau indicate that by 2025, nearly three-in-ten children in this country will be of Latino ancestry. More than 16 million children in the United States are Hispanic; 89 percent of them born in the United States and just 11 percent are foreign born.

The language we speak is determined by the way we think
By Diana Leal

Major corporations have recently increased their attention to the Hispanic market; others are still becoming aware of the importance of addressing it. Most are not clear on how to approach this heterogeneous market from a deeper cultural perspective.

Increasing awareness, driving demand, and building a brand in an era where consumers are better educated and more sophisticated requires more than a broad message delivered via mass media. Our mission as a multicultural agency is to create and develop integrated marketing communications strategies that interlink multiple tactics.

Combine knowledge and talent.
The modern world, with globalized societies, fierce competition, and barriers to accessing resources, demands high levels of effectiveness and creativity. Creating great ideas and innovative processes takes more than imagination. It takes exploration, research, knowledge, talent, strategy and audacity -- the audacity to create unique methods to explore different possibilities.